ASHYLA CREATIVE

Can Design:

Barakoko

  • Client: Coffee enthusiasts/lovers/addicts
  • Project Type: Typography & Brand Identity
  • Software: Adobe Illustrator & Photoshop

THE INSPIRED IDENTITY

Barakoko draws inspiration from Filipino jeepney signages and traditional calligraphy influenced by Baybayin. The name plays on “Barako”; a bold, aromatic Liberica coffee known for its strength—combined with “koko". Barakoko reflects a brand that is strong, vibrant, and culturally rooted with a single sip that emanates culture of the Philippines.

sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch

THE CANS DESIGNS

It began as a single neon green can with bold calligraphy and one flavor. As the project evolved, I expanded it into a three-flavor line: Barakoko Coconut (neon green), Barakoko Ube (dark lilac), and Barakoko Pure Coffee (caramel brown). Each can has its own color and flavor identity while maintaining a cohesive look through consistent typography and design.

The process

The final product